About us

We were founded in 1990 by Neil Beaty and Bruce Morrison, two master bench jewelers from Boulder, Colorado who shared a passion for jewelry and for doing things right the FIRST time. The company was based inside the secure Denver Merchandise Mart building and supplied custom design, restoration and sales support services for jewelers throughout the city. We quickly expanded to become one of the largest trade shops in Colorado and developed a reputation for offering the highest quality work available in the state.

In 1994 we added Rochelle Westwood, our current president, to the team as the showroom and customer service manager. Rochelle helped steer us from being a trade shop to being a full service jeweler. We sell diamonds, gemstones, and mountings. We represent some of the best manufacturers in the industry and have a growing collection of vintage and estate jewelry while still maintaining our roots as a repair and restoration shop.

In 2002, Neil retired from the bench to become a full time appraiser at his own company, American Gem Registry, Inc. We’re still inside the Mart. We still have one of the best equipped shops in the city and we’re ready and able to do your custom, repair and restoration projects. Unlike most shops, we’ll be happy to set your Internet diamond into the mounting of your dreams. We’re available by appointment only so that we can give each client our undivided attention so please feel free to call or email to set a time for a personal showing.

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